Our Founders

Dr. Joseph E. Morrow, Ph.D., BCBA-D
Chairman and  Co-Founder

Dr. Joseph E. Morrow has received his Ph.D. in experimental Psychology in 1965 from Washington State University. He has taught at the California State University, Fullerton; Indiana University, South Bend (where he was department chair); and California State University, Sacramento, where he was Professor of Psychology and Behavior Analysis (Emeritus). Dr. Morrow was a pioneer in the academic development of Behavior Analysis in California, creating one of the first courses in 1966. He has published several papers on behavioral psychology and his first publication on the behavioral treatment of autism was in 1966. His academic career resulted in many awards, culminating in the Livingston Lecture at Cal-State Sacramento in 2002. “This award recognizes a sustained and unique contribution to the campus community in providing intellectual leadership and has important significance to the life of this university.”

Dr. Morrow has been an active member of the behavioral community and a member of The Association for Behavior Analysis, International (ABAI) since 1974. In 2006, he was given an award from that organization for “Outstanding Contributions to the International Dissemination of Behavior Analysis”. He is a former president of the Northern California Association for Behavior Analysis, and was active in its merger with the southern California sister organization into the California Association for Behavior Analysis, where he served as Board Member and Conference Chair.

Additionally, Dr. Morrow was a long-time Board Director of the B.F. Skinner Foundation, and a member of the International Society for Behaviorology, where he served as Conference Chair.

In addition to publications and papers presented at conferences, Dr. Morrow has given invited lectures on autism in several US states and was the Keynote speaker at the Behavior Analysis Association of Michigan (BAAM) conference in 2007. He has presented lectures on autism in many countries, and has published papers on autism in China and Romania.

Presently, Dr. Morrow is involved with legislative issues in California relevant to the practice of ABA and has testified on this behalf to legislative committees. Besides his duties as Chairman of ABC, his major interest is in the international dissemination of the behavioral treatment of autism.

Brenda J. Terzich-Garland, M.A., B.C.B.A
President/CEO and Co-Founder

Brenda J. Terzich-Garland is the author of Rethinking Generalization, The R.E.AL. Model™, Recreating Environments to Accelerate Learning, published in 2020. Ms. Terzich-Garland received her Masters degree in Psychology (with a concentration in Behavior Analysis) from the California State University, Sacramento and is Board Certified Behavior Analyst.  She has been an officer of the California Association for Behavior Analysis, a member of the International Association for Behavior Analysis (ABA), California Association for Behavior Analysis (Cal-ABA) and has served as a Board Member for the B.F. Skinner Foundation.

Ms. Terzich-Garland has received the Certificate of Merit: Outstanding Poster Award (1988, Association for Behavior Analysis), Outstanding Alumni Award in Psychology, Outstanding Service Award presented by Families for Effective Autism Treatment (FEAT), Outstanding Service on Behalf of Children and Adults with Mental Retardation, and “Good Works” Award, presented by Healing Pathways, Inc. by Dr. Paul Copeland (Psychiatrist).

Ms. Terzich-Garland has over 30 years of extensive ABA clinical experience in the behavioral treatment of Autism/Autistic Spectrum Disorder (ASD) for children of all ages through adulthood.  She is the developer of ABC’s generalization program R.E.A.L. (Recreating Environments to Accelerate Learning, 1996) by which all ABA programs are built upon for home, school and infant-toddler and center-based programs.  Ms. Terzich-Garland is also the developer of ABC’s clinical staff training programs (Caring and Effective ABA, 1993) and continues to develop new clinical staff training and quality assurance standards as the field of ABA evolves.  This publication is the basis for ABC’s staff training nationally and internationally.

She has presented in both the USA and internationally on a wide range of topics concerning the treatment and education of children with Autism, ADHD and other developmental disabilities. Ms. Terzich-Garland has co-authored and presented several research papers on the behavioral treatment of autism.  Her work is described in the textbook, “Behavior Analysis and Learning (Epling and Pierce, 1995 2nd & 3rd Edition, Pierce and Cheney 2013 4th & 5th Edition).”

She was a speaker at the 2nd International Developmental Pediatrician Association (IDPA) pre-convention in 2019, and has been instrumental in disseminating ABA in Europe, Iceland, Asia, Africa, and the Middle East.  Her work includes consultation, setting up in-home ABA programs and behavioral schools in Iceland, Algeria, Romania, China, Portugal Bahrain and Durban and center-based services in Singapore and the Philippines.   Ms. Terzich-Garland and Dr. Morrow have participated in ABAI’s international delegations. They continue with their efforts in spreading ABA to all who need the technology worldwide

“We would like to express our gratitude to the families and their children whom ABC has had the privilege to serve.”

— Dr. Joseph Morrow and Brenda Terzich-Garland